Lojas Colombo is a specialty retailer of consumer electronics, white goods, appliances, furniture and related services. It operates stores in Brazil 's South and Southeast regions for 49 years, being now the fifth largest retail chain in Brazil.

Lojas Colombo 's vision is to make shopping pleasant for consumers, and to be seen as a “provider of solutions” in acquiring consumer electronics, white goods, appliances, furniture and related services. It believes its stores offer consumers meaningful advantages in store environment, product value, product selection and customer service which advance its objectives of gaining market share and improving profitability. Lojas Colombo seeks to sell solutions and not merely products, introducing its customers to the concept of “it is great to shop here”.

The company has developed a state of the art standardized system for operating its stores. The system includes procedures for information technology, inventory management, transaction processing, customer relations, store administration, merchandise display, product sales and services and consumer credit policies. All stores function in exactly the same way under this system. Nonetheless, there are variations in product offerings, staffing, promotions and store design from store to store, based on decentralized authority given to local store managers.